Australia charms the youth
A winning & innovative digital strategy
Article Onze Tourisme oversaw a digital campaign for Australia on a new “Aquatic and Coastal” theme targeting 18 to 30 years old French. The agency brought exposure to the 360° videos of Australia and created a media plan combining native advertising and digital content on social media. A competition engaging the audience to test this innovative technology was launched in partnership with the tour operator Australie Autrement. The results of the campaign radically outperformed the objectives of the destination.