Tourism Strategy and Activation Agency

Milan City Council and SNCF Voyages Italia: Spotlight on the city of Milan to commemorate the 500th anniversary of Leonardo da Vinci's death

A press conference at the legendary restaurant Le Train Bleu in Paris, to unveil the entertainment program of the city of Milan

The Milan City Council & SNCF Voyages Italia have appointed Article Onze Tourisme to organise their press conference to announce the calendar of celebrations expected in Milan, on the 500th anniversary to commemorate the death of the Master of the Renaissance, Leonardo da Vinci.
Thirty journalists from the tourism, lifestyle and culture medias accepted this invitation, which promised them some great new insights: first, the calendar of events unveiled by representatives of the SNCF and the Milan City Council. They then boarded the SNCF TGV, entirely covered with famous works by Leonardo da Vinci for the occasion. Finally, these journalists had the opportunity to discover a preview of the recently revealed decorations of the artist Leonardo da Vinci displayed at the Château des Sforza in Milan through a virtual reality experience.